Stand-out labels are key to setting yourself apart in 2017
As technology and the Internet continue to impact purchasing decisions and buyer behaviours, brands need to showcase their best self (on every shelf) now more than ever. In 2017, we predict that product packaging and labels will speak volumes, and will speak...
How your product’s packaging affects buyer behavior
Consider all the different mediums you use to market your products. Which one would you say is most effective? We might be slightly biased but, if you ask us, a product’s packaging is one of the best marketing tools in your arsenal. Why? In the average 30-minute visit...
The rise of single-serve, flexible packaging.
As you walk the aisles of your local grocery store or pharmacy, you’ll see single-serve packaging everywhere. From snacks (granola bars, cookies, crackers, trail mix and candy), to beverages (tea bags, coffee and drink crystals), cleaning products (laundry pods,...
Image Awareness: Lorpon Labels Talks Rebranding, Print Quality and Digital’s Impact with FLEXO Magazine
Lorpon Labels’ President, Andrea Pontarollo, and Vice President, Business Development, Jeff Sommer, sat down with FLEXO Magazine this past February to discuss Lorpon Labels recent rebrand, print quality and the impact of digital in their market....