Stand-out labels are key to setting yourself apart

Stand-out labels are key to setting yourself apart

  As technology and the Internet continue to impact purchasing decisions and buyer behaviours, brands need to showcase their best self (on every shelf) now more than ever. In 2017, we predict that product packaging and labels will speak volumes, and will speak...
How your product’s packaging affects buyer behavior

How your product’s packaging affects buyer behavior

Consider all the different mediums you use to market your products. Which one would you say is most effective? We might be slightly biased but, if you ask us, a product’s packaging is one of the best marketing tools in your arsenal. Why? In the average 30-minute visit...
2015’s labelling trends are shaping the outlook for 2016

2015’s labelling trends are shaping the outlook for 2016

New year; new you? If you’re considering a new look for your product’s packaging to kick off 2016, take a minute to look back at how 2015 unfolded. The labelling trends from this past year will have a direct impact on how you can improve your look for the year ahead....