The Power of Variable Content

The Power of Variable Content

[vc_row][vc_column][vc_column_text]Companies of all shapes and sizes are using variable content in their marketing. For the uninitiated, variable content is a digital printing process that, in a single print run, inserts combinations of names, images and other...
Myth #2: All digital print technology is the same

Myth #2: All digital print technology is the same

In the world of digital print, the technologies aren’t “one size fits all.” There are significant differences in print output, as a direct result of which technology is used. These include various forms of inkjet, thermography, electrophotography and electrostatic...
Myth #2: All digital print technology is the same

Myth #1: The quality of digital printing is poor

Like all technologies, printing continues to evolve. And, in fact, there was a time when digital printing produced a low-quality product. However, more recently, digital printing has surpassed offset printing as a speedier, cheaper and less-wasteful alternative. The...