A label supplier may seem like a simple business relationship. Labels are ordered, artwork is approved, production is scheduled, and labels make their way to you.
As many growing brands quickly discover, however, there is more to consider than the label itself. Growing SKU counts, retailer requirements, government regulations, nutrition panel updates, and tighter production timelines have created a much more complex environment for food, beverage, health, beauty, and consumer packaged goods brands. What once felt manageable can suddenly become a series of approval chains, artwork revisions, inventory decisions, and production deadlines that must all stay aligned.
While print quality and pricing remain important, they are rarely the only factors that determine whether a supplier relationship continues to work. In many cases, the day-to-day experience becomes just as important as the label itself.
If any of the below 4 situations sound familiar, they may be signs that your business has outgrown its current label supplier.
Sign #1: Your team spends too much time chasing updates
When packaging programs are small, it is relatively easy to keep track of orders and timelines through a handful of emails and phone calls. As product lines grow, that approach often becomes more difficult to manage, especially when multiple departments need access to the same information.
Team members begin asking for order updates, inventory information, and production timelines. Before long, valuable time is being spent tracking down information that should be readily available. While those requests may only take a few minutes each, they can quickly add up across multiple projects and multiple stakeholders.
Growing brands should look for suppliers that provide clear visibility into orders, inventory, and production activity. The easier information is to access, the less time teams spend chasing updates, and the more time they can spend focusing on customers, products, and business growth.
Sign #2: Artwork approvals have become a bottleneck
Many packaging delays have very little to do with printing. More often, they occur because artwork is awaiting approval, revisions are being reviewed, or stakeholders are working from different versions of the same file.
A retailer update may trigger changes across several SKUs. Marketing may approve one version while operations is reviewing another. An outdated proof may remain in circulation longer than intended, creating confusion and unnecessary delays.
As packaging programs become more complex, approval processes need to become more organized as well. Growing brands should look for suppliers that provide structured proofing workflows, approval visibility, and easy access to current artwork versions. When everyone works from the same information, approvals move faster, and projects spend less time in limbo.
Sign #3: Your product line has outgrown your current process
Growth is exciting, but it often creates new operational challenges. A business that once managed a handful of products may now be managing dozens or even hundreds of SKUs, retailer requirements, seasonal promotions, and product variations. As packaging programs expand, coordinating everything becomes more complex.
Promotional packaging, seasonal releases, limited edition products, and retailer-specific versions can quickly add another layer of complexity. Processes that worked perfectly a few years ago may begin showing signs of strain as the business continues to evolve.
Growing brands should look for suppliers that can scale alongside them. Whether that means supporting larger product portfolios, adapting to changing packaging requirements, or helping manage increasingly complex programs, flexibility becomes increasingly important as a business grows.
Sign #4: Your supplier prints labels but does not help solve problems
While most label suppliers can produce a quality label, the day-to-day experience often becomes the deciding factor. Communication, responsiveness, and problem-solving can have just as much impact on a brand’s success as the finished label itself.
Packaging challenges rarely arrive with advance notice. Retailer requirements change. Product launches move faster than expected. Artwork revisions appear at the last minute. When those situations occur, businesses need a supplier that can help navigate solutions rather than simply process orders.
As these challenges become more frequent, many companies begin looking beyond pricing and print quality alone. They start looking for suppliers who can provide guidance, support, and solutions to keep packaging programs running smoothly as the business continues to grow.
Has your packaging process evolved beyond your label supplier?
As packaging continues to evolve, many businesses are changing how they evaluate suppliers. Print quality and competitive pricing still matter, but communication, visibility, responsiveness, and operational efficiency are becoming equally important.
At Lorpon, many customer conversations begin with labels but quickly expand into broader operational challenges. Customers are often looking for ways to simplify approvals, improve communication between teams, gain better visibility into inventory and orders, and reduce the time spent on routine packaging tasks.
To support growing packaging programs, Lorpon provides customers with access to LorponPro. Designed to simplify day-to-day packaging management, the portal allows customers to upload artwork, review proofs, place repeat orders, monitor inventory, track order activity, and access important information whenever they need it.
Rather than relying on emails or phone calls for routine updates, customers can quickly find the information they need through a single platform. This helps streamline communication, reduce administrative tasks, and keep projects moving forward.
During a recent conversation with Amtech Software, Jeff Sommer noted that one noticeable change has been a reduction in routine customer service calls. Customers no longer need to pick up the phone as often to check inventory levels, confirm an approval, or request a status update because much of that information is already available through the portal.
That means less time spent chasing information and more time spent moving projects forward.
The goal is not to replace communication or customer relationships. The goal is to make packaging management easier by giving customers greater visibility and control throughout the process while still providing the support they expect from their supplier.
As businesses grow, packaging naturally becomes more complex. More products, more approvals, more stakeholders, and more retailer requirements can create challenges that simply did not exist a few years earlier. The supplier relationship that worked when a company was smaller may not be equipped to support how the business operates today.
If your team is spending too much time chasing information, managing approvals, carrying excess inventory, or solving packaging challenges on its own, it may be time to reevaluate what you expect from your supplier.
At Lorpon, we believe great packaging is about more than producing labels. It is about helping customers work more efficiently, make informed decisions, and navigate the day-to-day challenges that come with growth.