Blog
The Psychology of Embellishments: How Texture and Shine Influence Consumer Behaviour
You know that feeling when you’re strolling through the snack aisle, looking for something to munch on, and suddenly, one bag grabs your attention? It’s not because you’re hungry (well, maybe a...
For Canadian Businesses, by Canadian Experts: The Lorpon Advantage
There’s something special about being Canadian. We’re experts at braving wild winters, squeezing every drop out of patio season, and finding joy in things like butter tarts, road trips to the...
Elevate Your Labels with Embellishments: A Guide to Own The Shelf
Imagine if Iron Man’s suit was just basic armour—no cool tech, shiny finish, or iconic glow. Sure, it would work, but would Tony Stark have the same swagger without all the high-tech touches?...
From Confusion to Clarity with Extended Content Labels: Regulations for Vitamins & Nutraceuticals Explained
We've all been there. You've poured your heart into creating a vitamin or nutraceutical product, but the tiny label just can't do it justice. Cramming essential information, brand messaging, and...
Peel, Stick, Repeat: Lorpon Labels Solutions for Nutraceuticals & Personal Care
Hey, nutraceutical and personal care trailblazers! Ever felt like your products are lost in a sea of competition? Fear not, for we're here to not only help you claim your spot on the shelf but also...
The Lorpon Difference: Why Label Impressions Matter in Owning the Shelf
Feeling the heat in today's cutthroat market? You're not alone. With consumers becoming more discerning and demanding, it's time to step up your game. Let's talk about why splurging a bit on premium...
Your Secret Weapon to #OwnTheShelf in 2024!
In the ever-evolving world of packaging innovation, staying ahead is not just a choice. It is imperative. Lorpon Labels proudly introduces Jetfx, an innovative label enhancement solution that...
Here’s how Lorpon Labels can help you
We’ve been busy here at Lorpon Labels. We are excited to announce several new improvements that will help you get your products to market even faster and more efficiently so you can #owntheshelf....
How beverage producers can prepare for the challenges ahead
As we start 2022, businesses across industries continue to struggle with two years’ worth of supply-chain issues, material shortages, and quality control challenges. For those who need packaging for...
How do you plan to #owntheshelf this year?
After nearly two years of COVID-related disruptions, delays, restrictions, and supply chain issues, 2022 holds a lot of promise for brands—but it won’t be easy to stand out. Competition remains...
The advantages and drawbacks to digital direct-to-print vs paper labelling
Recent news out of Quebec has caught the attention of the packaging industry. As of September 1, 2021, the province became the first in the nation to ban plastic sleeves and plastic labels on cans,...
Deck the bottles: Festive inspiration for your holiday campaigns
We know, we know. The Thanksgiving turkeys haven’t even given way to Hallowe’en’s ghosts and goblins yet but already it’s time for holiday talk. The end of the year is as busy in the labelling world...
Online retailing: How to #owntheshelf, even if it’s digital
A lot of thought goes into the decisions that will entice your customers to stop, look, and reach for your products, and we go to great lengths to make sure that they’ll like what they find. If you’re wondering about how to #owntheshelf, even if it’s digital, read on.
Ready-to-Drink Cocktails: An Opportunity to Elevate Your Brand
Gone are the days of overly sugary, bottom-shelf ready-to-drink (RTD) cocktails, and we’ll raise a glass to that. Way back, these drinks offered convenience (and a load of preservatives) but not...
Sustainable packaging: Getting your products to market without harming the planet
Sustainability has long been on the radar of everyday Canadians and an increasing sector of consumers are willing to change their spending habits to support environmentally friendly products. We know the label is a small part of your overall packaging, which is only more reason to make sure it’s not the thing that prevents your packaging from being as sustainable as possible.
New Year, new labels
A new year means new beginnings, perhaps none more welcomed in recent memory than 2021. After the chaos of 2020, you might be looking at ways to celebrate or kick start a new era for your brand. But where to start? Here at Lorpon we prefer a collaborative approach, working with your team directly to fashion something perfect.
Label talk: Nerding out on labels with the Lorpon team
We get it—most folks aren’t nearly as dorky as us when it comes to labels and printing. How could they be? Who else but a bunch of label-lovers would wax poetic on their adhesives, their...
Perfect packaging: How to design the best labels for your containers
When it comes to making sure your products own the shelf your packaging is just as important as your sales efforts. You want to make sure that you’ve chosen right container made of the best material...
Support your local breweries
In these challenging, unprecedented times, it is great to find something that supports local businesses (especially when they are breweries) and the community (you know, all of us that are...
Manage your print runs for flexibility and profit
In the grand scheme of a launching a terrific business idea or product, print run management can easily take a back seat to sexier tasks like label design or shelf placement. Indeed, most people...
A wine-derful new opportunity to #owntheshelf
Quick: Do you know what the average wine-drinker wants? Hint: It has little to do with “mouth-feel”. Savvy sippers want convenience and variety, which is why there is an increasing demand for wine...
Trend alert: Big brands selling under a craft look
In 1985, there were 10 breweries in Canada. Now, there are more than 700, the majority of which are craft brands—the happy result of Canadians’ love for a small-batch brew. These days, it seems like...
The Beer Sisters help us think outside the bottle (or can) in our first-ever label competition
It was another long winter, but we’re at the finish line. Up next? Patio season! Canadians are throwing off their down coats and meeting over beers, but which brews will they choose? Whether they...
Producing the best premium look for health and beauty products
Imagine yourself in a drugstore. Think about the magazine racks, the medicine aisle, and the seasonal gifts section. Now imagine the shelves of health and beauty products—visualize the rows of...
The heavy duty business of durable labels
“Durables” is a category of items that presents an interesting challenge: because they contain identifying and safety information, labels must be permanent, even in the face of extreme environments....
Brewers: Expand your packaging options with labels
If you’re a brewer, chances are you’ve experienced some challenges with beer sleeves along your journey. Sleeves definitely have their place in the market, but the packaging is limited in...
Federal regulations strict on cannabis packaging; get the most out of your labels with Lorpon
Canadian cannabis consumers (along with the curious) breathed a sigh of relief this October when recreational cannabis was legalized across the nation. But within the Cannabis Act there are also...
Spirits labels that #OwnTheShelf at LCBO – Part Two
Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to...
Spirits labels that #OwnTheShelf at LCBO – Part One
Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to...
Lorpon Labels will help you “own the shelf”
As a business owner, you know there’s a lot of competition out there. The trick is to be able to communicate quickly and effectively why your product is the best choice for your customers. It’s the...
Leveraging labelling: New federal regulations offer brewers opportunity
It looks like the Canadian beer industry is the latest to be tapped for new federal regulations. Designed to bring market standards up-to-date and fuel innovation in an already flourishing sector,...
Leveraging cause marketing on your labels
Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands...
Boost your bottles with augmented reality
As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life - those moving elements are a sign of augmented reality. As craft breweries and local...
Screen printing labels with special effects
At Lorpon Labels, screen printing is all about Owning the Shelf. It’s one of many options in our toolbox that enables our clients’ products to stand out, grab the attention of the...
Getting down into the details: What is label embellishment and decoration?
So what does “embellishment” really mean when it comes to labels? Well, it’s really just a fancy word that describes the enhancement of a printed label. The purpose of enhancing your label is to...
How to #OwnTheShelf with innovative wine and spirit labels
As consumer purchasing in the wine and spirits industry continues to flourish, the season is ripe to ensure your bottles are the ones that #OwnTheShelf. At Lorpon Labels, we firmly believe that your...