2015’s labelling trends are shaping the outlook for 2016

2015’s labelling trends are shaping the outlook for 2016

New year; new you? If you’re considering a new look for your product’s packaging to kick off 2016, take a minute to look back at how 2015 unfolded. The labelling trends from this past year will have a direct impact on how you can improve your look for the year ahead....
The Power of Variable Content

The Power of Variable Content

[vc_row][vc_column][vc_column_text]Companies of all shapes and sizes are using variable content in their marketing. For the uninitiated, variable content is a digital printing process that, in a single print run, inserts combinations of names, images and other...
Myth #2: All digital print technology is the same

Myth #2: All digital print technology is the same

In the world of digital print, the technologies aren’t “one size fits all.” There are significant differences in print output, as a direct result of which technology is used. These include various forms of inkjet, thermography, electrophotography and electrostatic...
Myth #2: All digital print technology is the same

Myth #1: The quality of digital printing is poor

Like all technologies, printing continues to evolve. And, in fact, there was a time when digital printing produced a low-quality product. However, more recently, digital printing has surpassed offset printing as a speedier, cheaper and less-wasteful alternative. The...