Blog
Product labeling heavily influences the purchasing decision. However, if a product requires a lot of copy on the label, how can you balance the appealing design with legal requirements or consumer needs? The answer – expanded content! Simply...
Articles
This month, Graphic Monthly published an article “An Overview: The Label Market” that focuses on the latest trends in the label market from the perspective of Canadian printers. Along with industry colleagues, Jeff Sommer, VP Business Development at...
Blog
Today, consumers have so many choices and brands have unprecedented pressure to make their product own the crowded shelf. So what makes a consumer pick up one product on the shelf over another, the so called “moment of truth”? Right now differentiation is...
Articles
[vc_row][vc_column][vc_column_text]Companies of all shapes and sizes are using variable content in their marketing. For the uninitiated, variable content is a digital printing process that, in a single print run, inserts combinations of names, images and other...
Blog, Digital
In the world of digital print, the technologies aren’t “one size fits all.” There are significant differences in print output, as a direct result of which technology is used. These include various forms of inkjet, thermography, electrophotography and electrostatic...
