While small companies may not have the marketing dollars that large, established brands do, their products can still compete on a level playing field. How? When it comes to product packaging, it’s a head-to-head competition on store shelves and online. Although...
Product labeling heavily influences the purchasing decision. However, if a product requires a lot of copy on the label, how can you balance the appealing design with legal requirements or consumer needs? The answer – expanded content! Simply...
This month, Graphic Monthly published an article “An Overview: The Label Market” that focuses on the latest trends in the label market from the perspective of Canadian printers. Along with industry colleagues, Jeff Sommer, VP Business Development at...
Today, consumers have so many choices and brands have unprecedented pressure to make their product own the crowded shelf. So what makes a consumer pick up one product on the shelf over another, the so called “moment of truth”? Right now differentiation is...
[vc_row][vc_column][vc_column_text]Companies of all shapes and sizes are using variable content in their marketing. For the uninitiated, variable content is a digital printing process that, in a single print run, inserts combinations of names, images and other...
